Hellboy Day is coming in 2019, on Saturday, March 23, 2019. All for its 25th Anniversary since famed comic book creator Mike Mignola brought out Hellboy, and his expansive universe of connected strangeness to fans around the world.

Dark Horse Comics began publishing Hellboy as a series in 1994 with its first series, Hellboy: Seed of Destruction, after his first appearance a year earlier in San Diego Comic-Con Comics #2 (August 1993). Mike Mignola’s unique storytelling style through his art and writing developed a strange universe revolving a gruff, humorous half-demon turned paranormal investigator.

And ever since, Hellboy spawned into cult status while building upon the Mignolaverse, an expanded universe comprised of acclaimed titles including Abe Sapien, B.P.R.D., Crimson Lotus, Frankenstein Underground, Lobster Johnson, The Visitor: How and Why He Stayed and Witchfinder. Hellboy and his world carried over into some movies, games, novels, and collectible merch.

So for 2019’s 25th-anniversary celebration, Hellboy Day arrives. To commemorate, Dark Horse will publish a promotional edition of Hellboy: Seed of Destruction issue #1, featuring a new cover by Mike Mignola and colorist Dave Stewart, to be given away at participating comic book shops; and select stores across the country will host Hellboy Day events.

Dark Horse is also inviting comic book retailers to celebrate Hellboy Day by holding store events and sales of Hellboy titles. In addition, Dark Horse will be creating a series of Hellboy Day promotional materials for retailers, including a Hellboy Tattoo Sheet, a Right Hand of Doom bookmark, a window cling, an open/close sign, and a new, folded version of the Hellboy double-sided poster and Mignolaverse timeline that debuted at New York Comic Con. Retailers will have the chance to order promotional, giveaway materials and are invited to take advance of additional backlist sale pricing in order to hold celebrations at their stores. Qualifying retailers who take advantage of backlist sales promotion will be automatically entered to win special prizing packages from Dark Horse.

For more information about the Mignolaverse comic books and graphic novels, as well as announcements of Dark Horse Comics’ plans for 2019, visit www.darkhorse.com.